06 Nov 09 Webinars – Engage and Solicit Clients

Webinars are the latest marketing and communication tool.  They are a way of engaging clients, and attracting new clients.  If you are considering hosting a webinar (online seminar) here are some things about webinar production you should consider:

1. Planning – A webinar should be well thought-out to suit both your company's needs and those of your client. You can be creative, but keep in mind your goal – is it a strong marketing push for new clients or an educational and training piece for existing clients or internal employees?
2. Promotion:  It is essential to market your webinar event well in advance of the broadcast.  This can be done with e-mails, posting a notice on your website, or through social media networking such as Twitter and Facebook.  Once again, be creative – if your customers call in for customer service, add a message to the loop that plays while callers are on hold. 
3. Production:  You will probably want to outsource the actual production of the webinar for the best quality results.  The webinar may be broadcast in two ways; live and on-demand.  Many live broadcasts are often setup for on-demand broadcasts after the initial live broadcast.  

Webinars are a popular and effective marketing tool for meeting and event planners if prepared and promoted properly.  

Tags: Best Quality, Communication Tool, Customer Service, Effective Marketing, Employees Promotion, Event Planners, Facebook, Live Broadcast, Live Broadcasts, Marketing And Communication, Marketing Communication, Marketing Tool, Meeting Planners, Quality Results, Twitter, Two Ways, Webinar