09 Jul 10 The Value of Great Gifts

Businesses often find that offering affordable trinkets as incentives makes participation at meetings and events more personal. Furthermore, the trinkets and gifts often prove to be tangible reminders of the relationship between the participant and host, but that means that there is a potential for both good and bad gifts to make an impression. Here is how to decide which kind of gift or trinket you need to consider:

Saving is good, but too much of a good thing is a bad thing – It is important to stay on a budget, especially for a company looking to enhance their bottom line. It is also possible to be too frugal, and that can ruin the investment in the meeting or event itself while still costing money.

Branding – If a company buys trinkets and wants recipients to know where they came from in a year, then they need to associate that item/trinket with the brand. This is easily done with simply adding a logo, which is rarely expensive.

Buy in bulk – It might be intimidating to look at pricing for branded or even non-branded trinkets until you discover that bulk prices are available for almost everything.

Needs and appropriate gifts – Choose gifts that will be appreciated. A USB key might be great for a meeting of staff accountants, but the IT gurus probably have more USB devices than they need and are unlikely to appreciate anything but the most high-tech of gizmos.

Tags: Bottom Line, Budget, Buy In Bulk, Gizmos, Great Gifts, Gurus, Incentives, Investment, Meetings And Events, Money, Participant, Participation, Personal Gifts, Relationship, Staff Accountants, Tangible Reminders, Trinket, Trinkets, Usb Devices, Usb Key