19 May 10 How to Build Customer Trust
As a meeting planner, it is essential for your customers to know that your services can be trusted. Many customers are wary of placing important details and information into the hands of a meeting planner. This is especially true if the customer is accustomed to taking charge of situations and being in control.
However, circumstances often arise in which planning a meeting becomes something beyond their control. That is when a customer will turn to a meeting planner for assistance. There are a few ways you can ensure your client has complete trust in you, and this trust will build repeat business.
Open communication is an important aspect of meeting planning. Customers should feel that they have a rapport with their meeting planner and should feel free to check the status of the upcoming event within reason. Communications with customers should be clear, focused, and concise.
Transparency will help put the customer at ease and provide them with a sense of much needed security. Meeting planners should remember that customers not only entrust their event to the meeting planner, but their financial resources as well. Once trust has been established between a meeting planner and customer, the customer is more likely to use their services again in the future.
Tags: Circumstances, Complete Trust, Customer Trust, Event Planner, Financial Resources, Meeting Planner, Meeting Planners, Meeting Planning, Open Communication, Repeat Business, Transparency
23 Jul 09 Doing Your Part for the Economy–Stay a Planner!
With meetings being canceled left and right and critics pointing fingers everywhere but at themselves, it’s hard to justify sticking with it. Planners in every field are suffering, including festival and wedding planners. The world is a hotbed of anxiety and judgmental voices seem to take up residence in everyone’s head these days.
However, if you are a meeting planner who wants to make a difference, the best thing you can do is stay where you are and help our industry regain its rightful place in the business world. There are some things you can do to motivate yourself to stay with it through the tough times. (more…)
Tags: Admiration, Anxiety, Bailout, Business World, Employee Education, Employee Retention, Government Expectations, Help Companies, Hotbed, Meeting Planner, Pointing Fingers, Positive Image, Productivity, Special Offers, Successful Relationships, Tough Times, Transparency, Voices, Web Conference, Wedding Planners
Advertisement
Corporate Meeting Planner Resources
- Cruise line Expansion in Chinese Market Good News for Meeting PlannersChina is becoming a popular destination for MICE events due to its rich cultural heritage, beautiful natural landscapes and most of all - its high economic growth. Everyone wants to do business in China right now. Naturally, that translates into lots of meetings, trade shows, conferences and other events. According to The China Incentive, Business […]
- Time to step out of the ZoneSo often we find ourselves repeating the same patterns both professionally and personally because it feels “safe”. While that perceived safety may or may not be real, it explains why so many people feel their lives are in a rut. It is that comfort zone that so many long for that ultimately is their worst enemy. In order […]
- Stimulating Your Attendees in a Positive WayAfter reading the article Boost the Brain Computer, Don’t Crash It, I got to thinking about how foods definitely have an effect on mood and concentration. Anyone who has ever seen a child at a birthday party, loaded with candy, snow cones, cake and soda can attest to the fact that while the sugar will […]