29 Jan 10 Selling Yourself as an Expert in Your Field
At least a little bit of self-promotional and selling yourself as an expert in your field is necessary, regardless of whether you are employed by a corporation, work under a self-employed meeting planner or provide meeting planning services on your own. In any of these situations, it is important that others in the industry begin to know who you are, that your current and potential clients perceive you as topnotch and that you view yourself as a well-versed, professional expert in your field. All of this is part of building your brand, which is important even if you do not own your own company – or at least not yet.
There are plenty of reasons to sell yourself as an expert and build you brand, with the most obvious being that someday you will be going out on your own, seeking a promotion or exploring your options for furthering your career at another firm. If you are already well known in the industry and have already participated in expert-like activities, such as making yourself available for speaking engagements or writing articles for trade publications, each of these transitions will be much smoother, and you will likely find that potential employers or clients will be seeking you out, rather than the other way around.
Tags: Career, Current, Little Bit, Meeting Planner, Meeting Planning Services, Options, Professional Expert, Speaking Engagements, Trade Publications, Transitions
11 Jan 10 How to Know a Little Bit About a Lot
So, you have come to realize that knowing a little bit about a lot will make your job easier, instill greater confidence in your clients and will assist you in acquiring a more diverse clientele. Now, it is time to determine the best ways to begin expanding your knowledge and acquiring the information that will help you grow your meeting planning business and better serve your clients.
This is actually much easier than you might think and you can begin the journey to broaden your horizons right now. You probably already attend seminars and trade shows, read trade publications and search online for the latest news in the meeting planning industry, so all you need to do is take this desire to learn and grow, and apply it to other topics.
Here are two ways you can begin your journey towards learning about new cultures, diets, industries and other particulars:
1. Read. A lot. Whether it is an eco-friendly magazine, a book about a particular religion or websites with information about particular groups of people or particular industries, reading is a great way to begin this journey.
2. Watch documentaries. There are documentaries on everything from farming and healthcare to being vegan or growing up Amish. While it is important to be careful not to assume that everyone, or every company, in a group shares every characteristic, documentaries are a great way to learn something new without even having to leave the house.
Tags: Being Vegan, Clientele, Confidence, Cultures, Desire, Documentaries, Farming, Group Shares, Groups, Growing Up Amish, Horizons, Journey, Little Bit, Meeting Planning, New Diets, Particulars, Religion, Seminars, Trade Publications, Two Ways
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