30 Nov 09 Increase ROI on Meetings & Events
Most meeting planners have probably already read about how companies want more value than ever before from their conferences. While this can create more work for you, there are some things you can do to work out the kinks long before they happen.
Think Replacement
If you need to help the company keep expenses at a minimum, replace these meeting parts:
- Replace the reception with a working lunch — this will let people meet and network, as well as enjoy a meal together.
- Replace the open bar idea with team building exercises or mind storming training–these programs have a much better chance of improving the ROI than a bunch of drunk employees blowing off steam.
- Replace entertainment with a spa wellness trip. You will have more refreshed folks ready to work.
- Replace land based venues with a cruise meeting, and save as much as 40%. Cruising is all-inclusive, so planners may be surprised to know that meeting rooms, meals, A/V equipment and luxury accommodations are all included in one low price.
Think Reduction
What if the customer says, "Okay, these cost savings are great, let's get rid of the reception, evening entertainment, and and welcome reception open bar meet-and-greet! So what do we do on the last day, then?"
Get rid of it. Tell your client that not only will she not need to make the usual expenditures that don't improve ROI on the cost of the meeting, she can eliminate the last night's hotel bill as well.
By just replacing the non-ROI generating activities and events, you have already increased the value of the meeting. Your client will be grateful for that for a long time. And happy, satisfied clients translate to more meeting planning business for you in the future. So, it pays to find every way to cut out unnecessary expenses and increase meeting ROI for your clients.
Explode meeting ROI with a cruise event. Cruising offers a savings of as much as 40% of the cost of hotelvenues, since a cruise is all inclusive. Go to Seasite.com to use the state-of-the-art cruise meeting planner, and make your next company event a cruise event!
Tags: Amp, Better Chance, Blowing Off Steam, Conferences, Cruis, Cruise, Evening Entertainment, Events Planners, Expenditures, Hotel Bill, Kinks, Long Time, Luxury Accommodations, Meeting Planners, Meeting Planning, Meeting Rooms, Quot, Roi, Spa, Team Building Exercises, Unnecessary Expenses, Welcome Reception, Working Lunch
20 Aug 09 Motivational Meetings
There may be sometime in your life as a planner that you will get a call to plan a motivational meeting. The CEO of a corporation that has maybe had layoffs or a high employee turnover would like the bring up her workers’ morale for various reasons. You have to put a one-day meeting together.
You already have some team-building exercises that the Big Boss wants to include. You also have meals planned and some other activities, as well as motivation psychologists or speakers peppered throughout the meeting. This is all wonderful, but it still doesn’t pull in the emotional stragglers, the ones who may want to turn in their resignations in the next month or so.
The last blog was about booking entertainment for meetings, and you may have your entertainment for this kind of meeting right under your nose. A company talent show could get many more people involved who would not normally give a hoot in the holler. It will require a basic screening process (auditions) so that you don’t have any nasty surprises, but it would be well worth it when your client calls a few days after the event and says, “I think it’s working. Let’s do another one at the company picnic!”
Not only do you have appreciation, but you have another event coming up in a few months. What’s better than clients who like your work enough to find excuses to hire you again?
Tags: Auditions, Big Boss, Blog, Booking Entertainment, Ceo, Company Picnic, Few Days, High Employee Turnover, Holler, Hoot, Layoffs, Motivation, Nasty Surprises, Psychologists, Resignations, Right Under Your Nose, Speakers, Stragglers, Talent Show, Team Building Exercises
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