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Resources, Tips and the Latest News on the Meeting Planning Industry
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29 Jan 10 Selling Yourself as an Expert in Your Field

At least a little bit of self-promotional and selling yourself as an expert in your field is necessary, regardless of whether you are employed by a corporation, work under a self-employed meeting planner or provide meeting planning services on your own. In any of these situations, it is important that others in the industry begin to know who you are, that your current and potential clients perceive you as topnotch and that you view yourself as a well-versed, professional expert in your field. All of this is part of building your brand, which is important even if you do not own your own company – or at least not yet.

There are plenty of reasons to sell yourself as an expert and build you brand, with the most obvious being that someday you will be going out on your own, seeking a promotion or exploring your options for furthering your career at another firm. If you are already well known in the industry and have already participated in expert-like activities, such as making yourself available for speaking engagements or writing articles for trade publications, each of these transitions will be much smoother, and you will likely find that potential employers or clients will be seeking you out, rather than the other way around.

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18 Jan 10 Tips for Expanding Your Understanding of Cultural Differences and Similarities (Part 2)

There are many ways to broaden your cultural knowledge, understand and appreciate cultural differences and similarities, and incorporate respect for cultural particulars in your meeting planning services.

Here are eight simple, fun ways to expand your multicultural knowledge base:

1. Dine in ethnic restaurants.
2. Research different cultures online.
3. Read books and magazines with cultural focuses that are different than your own.
4. Attend cultural events, such as Greek festivals, Asian art exhibits and Dia de Los Muertos (Day of the Dead) events.
5. Visit museums, monuments and exhibits that pertain to specific cultures.
6. Attend short courses, speaking engagements or seminars regarding cultural diversity or offering interesting information about particular cultures.
7. Get out of the tourist traps when traveling. Every trip you take is an opportunity to explore neighborhoods, markets and attractions that are popular with locals, rather than simply staying in areas that are teeming with tourists.
8. Buy ethnic cookbooks and have fun learning about new foods and cooking methods with your partner or family.

While you may begin this journey in an effort to expand your potential client base and enhance your meeting planning services, you will find that learning about other cultures and trying new foods and activities is also a personally fulfilling endeavor that will help you grow both personally and professionally.

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