15 Feb 10 Should You Add Wedding Planning to Your Event Planning Business?
Some meeting and event planners focus solely on working for corporate clients, some have found a niche in planning SMERF events and some focus primarily on more personal occasions, such as weddings, commitment ceremonies, anniversaries and retirement parties. While there are some planners who attempt be a Jack or Jill of all trades and provide every type of event planning service to every type of client, most find that specializing in a particular area is the best way to make a name for themselves and make their jobs easier. This is what is recommended by most professionals and is what works best for most meeting and event planners.
So, when is it a good idea to add wedding planning to your menu of services if you are not specifically a wedding planner? There are some occasions when going against the logic of sticking to a limited selection of events is a good idea. For example, when planners are first starting out in the field of event planning, they may be happy to take on any event that comes their way. In these beginning stages, this also allows for the opportunity to see how you feel about planning weddings and to determine if this might be the right fit for you and your future as a planner.
WEDDINGS AT SEA
Something else to consider is planning weddings at sea. According to the Cruise Lines International Association (CLIA), cruise lines are reporting a huge jump in cruise weddings – up to 60% during the last decade. It’s no wonder – cruise ship weddings make planning easy and offer an unforgettable wedding destination and honeymoon in one. The ceremony takes place while the ship is in port, either onboard or at a romantic setting ashore – and the celebration continues as family and friends enjoy the fabulous dining and entertainment options onboard their ship.
But, even seasoned planners who have never planned a wedding may suddenly have one of their best corporate clients ask them if they could plan their daughter’s wedding. If you have the time and think that you can do a good job planning the event, this would be one of those times when stepping outside of your normal event range might be in order.
Tags: Anniversaries, Clia, Commitment Ceremonies, Corporate Clients, Cruise Lines International, Cruise Ship Weddings, Cruise Weddings, Entertainment Options, Event Planners, Event Planning, Family And Friends, Jill Of All Trades, Last Decade, Meeting Planners, Niche, Personal Occasions, Planning Service, Retirement Parties, Wedding Destination, Wedding Planner
25 Jan 10 Adding Unique Additions to Your Meeting Planning Services
Every meeting planner needs a niche. While you are sure to continue getting clients when offering generic meeting planning services, finding a niche or offering something a little different to your clients is the best way to really make a name for yourself and stand out from the masses of meeting planners in the industry.
You may choose to cater to a specific type of corporate clients, to become well-known as a green meeting planner, become famous for your ability to plan exceptional international meetings or become the go-to planner for companies looking for exceptional quality on a budget. Whichever type of niche you choose, specializing is a great way to make your job easier, focus on work that you truly enjoy and increase awareness of your meeting planning services.
When it comes to adding special services to your meeting planning, it could be as simple as offering something inexpensive and easy to organize, such as an opening meditation with a meditation instructor. Meditation instructors are easy to find in just about any meeting destination and can help meeting attendees center themselves before getting down to business.
This is a great way to assist attendees in setting aside outside stresses and refraining from thinking about everything else going on in their lives so that they can focus on the task at hand. This will also improve productivity during the meeting, which will please your client, make the event memorable and make you look even more effective as a planner.
Tags: Additions, Attendees, Budget, Corporate Clients, Focus, Getting Down To Business, International Meetings, Job, Meditation Instructor, Meeting Planner, Meeting Planners, Meeting Planning Services, Niche, Opening Meditation, Organize, Productivity, Stresses
23 Nov 09 Planning Government Meetings
Even though the trend has been to back down on meetings due to recession guidelines set down by the government, there is still a critical niche for meeting planners in the government itself. Although you will have to understand more rules and regulations, planning events for public organizations can be very rewarding and lucrative.
A specialty in government meetings is perfect for those interested in politics. If you’re not, this will be tedious and boring work for you. However, some of us love the daily bustle of the government. Also, truly creative people know that the best outcomes often happen with more restrictions–more constraints means less time thinking about how to go about something. That way time can be spent on real creativity.
Government meetings are a challenge, but this is a good thing for creative types like us. There are often very limited funds available for a government meeting, but rather than cut corners on quality a good event planner will understand how to use the funds wisely. Cutting corners is simply creating waste.
Your career as a government meeting planner can start locally, but expand into international meetings and events. People interested in other cultures will find planning international ceremonies of particular interest. There is a niche in government planning for almost anyone interested in politics and culture.
Tags: Boring Work, Bustle, Career, Constraints, Creative Types, Creativity, Cultures, Cutting Corners, Event Planner, Government Meetings, International Meetings, Limited Funds, Meeting Planner, Meeting Planners, Meetings And Events, Niche, People, Public Organizations, Recession
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