13 Oct 10 Are Tablets Right for Meeting Planners?
Tablet computers have been around for roughly two decades in one form or another, but they are starting to get a lot of attention thanks to the iPad. Many meeting planners are starting to wonder whether or not tablet computers might be a good match for their business needs. While some tablets might be a good match for business needs, the iPad might not be a good fit for all offices given its media-centric and hip image. Of course, some offices might be the ideal location to use the iPAd, especially if Macs are used throughout the office and already handle the scheduling chores. Failing that, look for a tablet that can:
• Handle easy input and possibly even handwriting recognition. In most cases it is more important to take quick notes for later, so be sure that the note taking capacity is very fast.
• A capacitive touch screen is very important for many reasons so do not look for any tablet without touch screen technology. Multi-touch is highly preferred.
• Battery life is also important as is the method of charging. If an app has a battery life that won’t last the day then there is going to be more than a little bit of trouble. If it can synch and charge at once, then the problem might not be so bad. WiFi synching is also a very desirable trait.
• Don’t forget the apps. A professional scheduling app that links to Exchange is very important because just about every third party professional scheduling app does the same. Exchange is where data is exchanged if you will forgive the pun.
• Don’t forget the apps! A tablet without apps that prove useful is just a hunk of metal, silicon and plastic.
Tags: Apps, Attention Thanks, Battery Life, Bull Battery, Capacitive Touch Screen, Chores, Decades, Desirable Trait, Handwriting Recognition, Hunk, Ipad, Little Bit, Match, Meeting Planners, Pun, Rsquo, Silicon, Tablet Computers, Third Party, Touch Screen Technology
15 Aug 09 How to Brand a Place
You probably know important a brand can be. It helps mark a product or service with a seal of quality and assurance. It also helps customers feel confidence with consistency, making the item worry-free. And let’s face it, who wants to worry?
You can also brand the places where you want to send your clients. Some places already have some strong branding going on. However, remember that a brand is only an interim step, a visual metaphor for the item on which it resides. To choose visual metaphors that will link your clients to destinations, think about how you would create a logo for the country.
Begin with a mind map. What words remind you of France? Great food, gardens, the Louvre, the Eiffel Tower, and maybe a few other things pop into your mind. Keep that list handy and collect images that match those words. Then when you have a client who wants a European destination, get that file out and see what images and words match your client’s business or vacation desires.
Create a brand especially for that client. Let’s do one together. You have a client who owns an architecture firm. She wants a destination with culture and variety where she can take a short company meeting. You check your files and come up with art and music, then realize that a river cruise down the Danube may be exactly what she is looking for. You were able to go there based on that little bit of information because you took the time to brand the destination.
Branding is not only a way to match clients with destinations, but more to make your job easier. You may have gotten to the Danube cruise anyway, but you saved yourself a lot of work be branding. That’s time you can spend on other things.
Tags: Architecture Firm, Branding, Collect Images, Confidence, Consistency, Culture, Danube Cruise, Eiffel Tower, European Destination, Food Gardens, Handy, Interim Step, Job, Little Bit, Louvre, Match, Mind Map, River Cruise, Vacation Desires, Visual Metaphor, Visual Metaphors
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