29 Jan 10 Selling Yourself as an Expert in Your Field
At least a little bit of self-promotional and selling yourself as an expert in your field is necessary, regardless of whether you are employed by a corporation, work under a self-employed meeting planner or provide meeting planning services on your own. In any of these situations, it is important that others in the industry begin to know who you are, that your current and potential clients perceive you as topnotch and that you view yourself as a well-versed, professional expert in your field. All of this is part of building your brand, which is important even if you do not own your own company – or at least not yet.
There are plenty of reasons to sell yourself as an expert and build you brand, with the most obvious being that someday you will be going out on your own, seeking a promotion or exploring your options for furthering your career at another firm. If you are already well known in the industry and have already participated in expert-like activities, such as making yourself available for speaking engagements or writing articles for trade publications, each of these transitions will be much smoother, and you will likely find that potential employers or clients will be seeking you out, rather than the other way around.
Tags: Career, Current, Little Bit, Meeting Planner, Meeting Planning Services, Options, Professional Expert, Speaking Engagements, Trade Publications, Transitions
11 Jan 10 How to Know a Little Bit About a Lot
So, you have come to realize that knowing a little bit about a lot will make your job easier, instill greater confidence in your clients and will assist you in acquiring a more diverse clientele. Now, it is time to determine the best ways to begin expanding your knowledge and acquiring the information that will help you grow your meeting planning business and better serve your clients.
This is actually much easier than you might think and you can begin the journey to broaden your horizons right now. You probably already attend seminars and trade shows, read trade publications and search online for the latest news in the meeting planning industry, so all you need to do is take this desire to learn and grow, and apply it to other topics.
Here are two ways you can begin your journey towards learning about new cultures, diets, industries and other particulars:
1. Read. A lot. Whether it is an eco-friendly magazine, a book about a particular religion or websites with information about particular groups of people or particular industries, reading is a great way to begin this journey.
2. Watch documentaries. There are documentaries on everything from farming and healthcare to being vegan or growing up Amish. While it is important to be careful not to assume that everyone, or every company, in a group shares every characteristic, documentaries are a great way to learn something new without even having to leave the house.
Tags: Being Vegan, Clientele, Confidence, Cultures, Desire, Documentaries, Farming, Group Shares, Groups, Growing Up Amish, Horizons, Journey, Little Bit, Meeting Planning, New Diets, Particulars, Religion, Seminars, Trade Publications, Two Ways
02 Nov 09 Learn How To Create An Event That Will Generate Revenue For You!
When you are thinking about getting a great event together and making it special, you will want to use a little bit of your creative mind to make it great. You will want to learn how to create an event that will generate revenue for you. You will be able to make a great profit with your event and this will be a great success.
If you are trying to plan something that will bring you a little bit of profit, you will have to spend a little bit too. You will want to make sure that you are able to find the funds to spend on your special event. This is something that will be a great idea for you and one that will defiantly work out in the end. (more…)
Tags: Creative Mind, Entertainment, Find Money, Fundraisers, Great Event, Little Bit, Love, Need Money, People, Reason, Right Start, Success
15 Aug 09 How to Brand a Place
You probably know important a brand can be. It helps mark a product or service with a seal of quality and assurance. It also helps customers feel confidence with consistency, making the item worry-free. And let’s face it, who wants to worry?
You can also brand the places where you want to send your clients. Some places already have some strong branding going on. However, remember that a brand is only an interim step, a visual metaphor for the item on which it resides. To choose visual metaphors that will link your clients to destinations, think about how you would create a logo for the country.
Begin with a mind map. What words remind you of France? Great food, gardens, the Louvre, the Eiffel Tower, and maybe a few other things pop into your mind. Keep that list handy and collect images that match those words. Then when you have a client who wants a European destination, get that file out and see what images and words match your client’s business or vacation desires.
Create a brand especially for that client. Let’s do one together. You have a client who owns an architecture firm. She wants a destination with culture and variety where she can take a short company meeting. You check your files and come up with art and music, then realize that a river cruise down the Danube may be exactly what she is looking for. You were able to go there based on that little bit of information because you took the time to brand the destination.
Branding is not only a way to match clients with destinations, but more to make your job easier. You may have gotten to the Danube cruise anyway, but you saved yourself a lot of work be branding. That’s time you can spend on other things.
Tags: Architecture Firm, Branding, Collect Images, Confidence, Consistency, Culture, Danube Cruise, Eiffel Tower, European Destination, Food Gardens, Handy, Interim Step, Job, Little Bit, Louvre, Match, Mind Map, River Cruise, Vacation Desires, Visual Metaphor, Visual Metaphors
06 Aug 09 Fourth Quarter Play Strategies–Vacations
While this sounds like a chapter out of a football playbook, it sort of is and sort of isn’t. Like football, it describes the final chapter of an arbitrary time frame that we use to determine our actions and push for a winning game. However, it is being applied to our business in this blog. What are we going to do for the rest of a stressful year?
What We Do Best
As planners, what we do best is help others. Sure, it’s a business, but it’s one that can help others from losing their marbles trying to book their own events. What may change about that in the fourth quarter is that some of them may want to save money on events by planning some of it themselves. You can be prepared by having a short list of things that they can do that won’t be too difficult but can lop off at least a little bit of your bill. Consider this another service in your collection of offerings. (more…)
Tags: Arbitrary Time, Blog, Clientele, Exotic Travel, Financial Scene, Football Playbook, Fourth Quarter, Game, Hideaways, Little Bit, Marbles, Money, Offerings, Planners, Professional Life, Sounds, Time Frame, Travel Packages, Vacations
26 Jun 09 Ordering Break Beverages for the Stressed Out Planner
Here’s a quick multiple choice quiz: If you have 100 people attending an event, how much coffee should you order for a morning break?
A. Lots! People drink more than one cup.
B. 1 cup for around 90% of the expected attendance
C. Tear out hair and close event planner business
The correct answer may be C depending on how panicked you are about ordering food and beverage for your meetings, and A used to be the answer. However, if you want to save your client money and do your reputation a favor, choose B. Why? Not everyone drinks coffee, and coffee is much more expensive per pound than it used to be, so plan on anywhere between 80% and 90%. (more…)
Tags: Attendance, Attendees, Beverages, Choice Quiz, Client Money, Coffee, Correct Answer, Diligence, Event Planner, Food And Beverage, Homework, Little Bit, Multiple Choice, Participant, Price Per Gallon, Reputation, Sake, Soft Drinks, T Pay, Venue
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