The success of your meeting or event could hinge on how good your keynote speaker is. Meeting and event planners need to have a good plan for finding great keynote speakers. Here are some tips:
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The most popular kind of speaker over the last 20 years or so has been the motivational speaker. So much so that it seems if you have heard one these days you have heard most of them. The unusual ones make enough money to break the rear axle on a Brinks truck, and so they should, but they are out of the range of most ordinary keynote addresses.
For those who want to hear new voices that clients can afford more easily, try these ideas for keynote speakers.
Author’s Guilds
Lots of people believe they have a book inside them, and most do. A keynote address from an author can inspire them, even if the address has nothing to do with writing and publishing–their common need to write brings them together. But chances are the speech will be at least partly about the trials of becoming a known author. And one thing is for sure: an author will have no trouble coming up with a speech that will appeal to your group–they make their living in much the same way. (more…)
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Even though the recession brought the bailouts, which in turn brought scrutiny into meetings and conferences, emerging from the economic downturn does not guarantee that the meeting business will spring back. However, the hardships don’t not guarantee that it will stay in the toilet, either.
Fourth Quarter Cautions
Conference and business meeting planners may see a slight uptick in business with no real surge simply because companies are concerned about their images. There are articles all over–including blog posts here–about the idea of image and spending. The flip side of that is this: meetings are important to education, motivation, and technology sharing. You can be prepared for reluctant spending by having lots of alternatives to lavish accommodations, high-tech meeting environments, and expensive dinners with high-priced keynote speakers. (more…)
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