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Resources, Tips and the Latest News on the Meeting Planning Industry
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01 Jun 10 Top 3 Reasons Why Businesses Need Meeting Planners

Anyone who has ever heard of meeting planners may have questioned the value of having dedicated personnel handling some or all of the aspects of planning a cruise meeting. After all, could these same plans not simply be conducted by other personnel? The answer is both yes and no, and here are the top three reasons why:

1. It is possible for other employees to handle even planning, but they will probably be far less efficient than an event planner. Their own tasks and chores will suffer as a result of having to multitask more than normal.

2. Anyone who is dedicated to a certain task is likely to perform it better than someone who is only doing that task because nobody else can. This holds true for event planning and coordinating meetings as well.

3. Contacts and associations are valuable tools that can be leveraged. Those workers who do not spend time coordinating meetings are unlikely to build these relationships or develop to the point where they can be leveraged effectively.

In short, it is easy to see why businesses need meeting planners, even if they are not full-time employees. For those businesses with modest planning needs, consider a part-time or freelance meeting planner.

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29 Jul 09 Lead Generation for the Self-Employed Meeting Planner

Whether you are a meeting planner or a freelance chicken coop cleaner, one thing is clear: you need to market your services, communicate with clients, and turn leads into sales. The first two are getting easier every day. The Internet and email has helped immensely with reach-out efforts of all businesses that use it. However, turning leads into sales is still done with the personal touch. Here are some ways to boost sales by what sales experts call lead nurturing.

Lead Quality

The first thing you need to do is determine if you lead is ready to buy–in your case, ready to book an event. If you get most of your leads through the internet, have a form available for your leads that ask when they think they will be ready to commit or if they are just shopping for ideas. Word it in a way that makes them feel comfortable telling you the truth. If you work by phone, have the questionnaire handy to ask them verbally. (more…)

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