05 May 10 Selling Your Conference Session

Meeting planners work untold hours on all kind of conference details: selecting the venue, organizing the food and beverages that will be served, hiring the speaker, etc. These are essentials, but don’t forget the objective is to get people into learning sessions.

All conference attendees know about a session is what they read in the promotional packet you’ve provided. Have you thought about what elements draw their attention? The first thing they see is the session’s title. If the title is boring, their eyes will probably never slide over to the description of the session. Which session would you rather attend: A Comprehensive Dissertation on Parboiling Poultry Ovum or How to Boil an Egg? Both seem a bit boring, however the second description the better description.

Adding an element of humor to a session title can entice people to read the session description. Think of the titles of bestselling books such as How I Lost Everything in the Post-Natal Depression by Erma Bombeck or Don’t Bend Over in the Garden Granny, You Know Them Taters Got Eyes by Lewis Grizzard. A catchy title entices people to check out the session. Keep in mind that the session has a learning objective and the title should reflect the purpose of the session.

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