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06 Aug 09 Fourth Quarter Play Strategies–Conferences

Even though the recession brought the bailouts, which in turn brought scrutiny into meetings and conferences, emerging from the economic downturn does not guarantee that the meeting business will spring back. However, the hardships don’t not guarantee that it will stay in the toilet, either.

Fourth Quarter Cautions

Conference and business meeting planners may see a slight uptick in business with no real surge simply because companies are concerned about their images. There are articles all over–including blog posts here–about the idea of image and spending. The flip side of that is this: meetings are important to education, motivation, and technology sharing. You can be prepared for reluctant spending by having lots of alternatives to lavish accommodations, high-tech meeting environments, and expensive dinners with high-priced keynote speakers. (more…)

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