09 Sep 10 The ABCs of Meetings at Sea
Meetings have traditionally been held at hotels, conference centers, and other land-based public venues, but all of that is changing. The new way to host meetings and major events is to do at sea on a luxury cruise ship. Why? Because of the ABCs of meetings at sea:
- A is for awesome service – Cruise ships are renowned in the travel industry for their unparalleled commitment to customer service.
- B is breathtaking views – Some hotels have nice views or quaint views, but few of them can match the views afforded by a cruise ship. One day it is a gorgeous island paradise, the next morning it is clear open waters until the ship eventually arrives in a port with historic interest. Hotels stay put, what you get is what you get.
- C is for customization – There really are not too many limits to what you can ask for and not reasonably expect to get on a cruise ship.
These floating resorts offer all sorts of options to make your cruise a truly unique and wonderful experience.
There was an ‘s’ at the end of ABCs, and it is small for a reason. That small s stands for savings, and the fact that you will actually save a modest amount of money by opting to have a meeting at sea instead of having it in a hotel with a conference room. No more caterers, no more booking a night club for a serious mixer, no more DJs to worry about. All you will have to do is determine where to invest those savings.
Tags: Abcs, All Sorts, Amount Of Money, Breathtaking Views, Cruise Ships, Customer Service, Gorgeous Island, Host Meetings, Hotels, Island Paradise, Luxury Cruise Ship, Meeting At Sea, Mixer, Next Morning, Night Club, Open Waters, Public Venues, Rsquo, Travel Industry, Unparalleled Commitment
06 Nov 09 Webinars – Engage and Solicit Clients
Webinars are the latest marketing and communication tool. They are a way of engaging clients, and attracting new clients. If you are considering hosting a webinar (online seminar) here are some things about webinar production you should consider:
- Planning – A webinar should be well thought-out to suit both your company's needs and those of your client. You can be creative, but keep in mind your goal – is it a strong marketing push for new clients or an educational and training piece for existing clients or internal employees?
- Promotion: It is essential to market your webinar event well in advance of the broadcast. This can be done with e-mails, posting a notice on your website, or through social media networking such as Twitter and Facebook. Once again, be creative – if your customers call in for customer service, add a message to the loop that plays while callers are on hold.
- Production: You will probably want to outsource the actual production of the webinar for the best quality results. The webinar may be broadcast in two ways; live and on-demand. Many live broadcasts are often setup for on-demand broadcasts after the initial live broadcast.
Webinars are a popular and effective marketing tool for meeting and event planners if prepared and promoted properly.
Tags: Best Quality, Communication Tool, Customer Service, Effective Marketing, Employees Promotion, Event Planners, Facebook, Live Broadcast, Live Broadcasts, Marketing And Communication, Marketing Communication, Marketing Tool, Meeting Planners, Quality Results, Twitter, Two Ways, Webinar
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