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Resources, Tips and the Latest News on the Meeting Planning Industry
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04 Oct 10 Cruise Destinations Worth Contemplating

Cruise ships span the globe and tour nearly every major waterway. Some are large, some are small, and many are tied to cultures and their unique traditions. For example, there are ancient Chinese-looking ships of modern design cruising the Yellow River and similarly antique-looking modern ships cruising the mighty Mississippi disguised as traditional steamboats.

Some of the cruise ships are tied specifically to certain destinations, but other destinations are open to almost all kinds of cruise vessels. This creates a situation where a company not interested in a specific theme needs to know what different kinds of group cruises are available.

Here are just a few and what they say about the host company or organization:

  • Hawaii – Hawaii’s lovely islands are a safe bet for a cruise, but they do not show much imagination. Some people appreciate this, while others do not. Be certain to evaluate customer/company image before choosing the islands of Hawaii.
  • Mexico – Parties and drinking are still a big deal for certain crowds, and companies with a youthful and slightly rebellious image might want to consider options south of the border.
  • Alaska – Alaska is gorgeous, but it is cold and not necessarily inviting. Companies need to consider cruise meetings to Alaska carefully because the message that the crumbling icebergs offer might be inappropriate.
  • The Caribbean – The northern sections of the Caribbean offer plenty of very safe and well-known destinations while the West Indies chain offers great and lesser known destinations.
  • Africa and Asia – These simply scream exotic but need to be carefully considered for a few obvious reasons, not the least of which is the travel cost.
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11 Jan 10 How to Know a Little Bit About a Lot

So, you have come to realize that knowing a little bit about a lot will make your job easier, instill greater confidence in your clients and will assist you in acquiring a more diverse clientele. Now, it is time to determine the best ways to begin expanding your knowledge and acquiring the information that will help you grow your meeting planning business and better serve your clients.

This is actually much easier than you might think and you can begin the journey to broaden your horizons right now. You probably already attend seminars and trade shows, read trade publications and search online for the latest news in the meeting planning industry, so all you need to do is take this desire to learn and grow, and apply it to other topics.

Here are two ways you can begin your journey towards learning about new cultures, diets, industries and other particulars:

1. Read. A lot. Whether it is an eco-friendly magazine, a book about a particular religion or websites with information about particular groups of people or particular industries, reading is a great way to begin this journey.

2. Watch documentaries. There are documentaries on everything from farming and healthcare to being vegan or growing up Amish. While it is important to be careful not to assume that everyone, or every company, in a group shares every characteristic, documentaries are a great way to learn something new without even having to leave the house.

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08 Jan 10 The Importance of Knowing a Little About a Lot

Knowing at least a little about a lot of different topics is important to your success as a meeting planner. You never know when your next client might need food planned around a Hindu diet, may insist on a LEED-certified meeting location, will ask if you can arrange to feng shui the meeting space before their arrival, or will need a space that will accommodate attendees with various disabilities.

If you have taken the time to familiarize yourself with these particulars before you ever have a client in need of them, it will make the planning process much simpler and will allow you come across as knowledgeable and sensitive to their needs.

If you also acquire a basic understanding of the ins and outs of various industries, cultures, diets and more, it will help you communicate better with your diverse clientele and will certainly increase your referrals as folks who have a difficult time finding meeting planners sensitive to their needs will be happy to tell their friends and colleagues how wonderful you are.

While it may seem like it will take a lot of time and effort to increase your knowledge base on multiple fronts, it is well worth the effort. It will make your job easier in the long run and will open the door to an ever-expanding potential client base.

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23 Nov 09 Planning Government Meetings

Even though the trend has been to back down on meetings due to recession guidelines set down by the government, there is still a critical niche for meeting planners in the government itself. Although you will have to understand more rules and regulations, planning events for public organizations can be very rewarding and lucrative.

A specialty in government meetings is perfect for those interested in politics. If you’re not, this will be tedious and boring work for you. However, some of us love the daily bustle of the government. Also, truly creative people know that the best outcomes often happen with more restrictions–more constraints means less time thinking about how to go about something. That way time can be spent on real creativity.

Government meetings are a challenge, but this is a good thing for creative types like us. There are often very limited funds available for a government meeting, but rather than cut corners on quality a good event planner will understand how to use the funds wisely. Cutting corners is simply creating waste.

Your career as a government meeting planner can start locally, but expand into international meetings and events. People interested in other cultures will find planning international ceremonies of particular interest. There is a niche in government planning for almost anyone interested in politics and culture.

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