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15 Feb 10 Should You Add Wedding Planning to Your Event Planning Business?

Some meeting and event planners focus solely on working for corporate clients, some have found a niche in planning SMERF events and some focus primarily on more personal occasions, such as weddings, commitment ceremonies, anniversaries and retirement parties. While there are some planners who attempt be a Jack or Jill of all trades and provide every type of event planning service to every type of client, most find that specializing in a particular area is the best way to make a name for themselves and make their jobs easier. This is what is recommended by most professionals and is what works best for most meeting and event planners.

So, when is it a good idea to add wedding planning to your menu of services if you are not specifically a wedding planner? There are some occasions when going against the logic of sticking to a limited selection of events is a good idea. For example, when planners are first starting out in the field of event planning, they may be happy to take on any event that comes their way. In these beginning stages, this also allows for the opportunity to see how you feel about planning weddings and to determine if this might be the right fit for you and your future as a planner.

WEDDINGS AT SEA

Something else to consider is planning weddings at sea.  According to the Cruise Lines International Association (CLIA), cruise lines are reporting a huge jump in cruise weddings – up to 60% during the last decade. It’s no wonder – cruise ship weddings make planning easy and offer an unforgettable wedding destination and honeymoon in one. The ceremony takes place while the ship is in port, either onboard or at a romantic setting ashore – and the celebration continues as family and friends enjoy the fabulous dining and entertainment options onboard their ship.

But, even seasoned planners who have never planned a wedding may suddenly have one of their best corporate clients ask them if they could plan their daughter’s wedding. If you have the time and think that you can do a good job planning the event, this would be one of those times when stepping outside of your normal event range might be in order.

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29 Jan 10 Four Tips for Saving Money on Lodging

Whether or not you are planning an event on a limited budget, getting a great deal is always a bonus. When you can save your employer or corporate clients money on expenditures like lodging, they are sure to take notice and will be delighted to know they can trust you to work the best deals possible when planning their events, meetings or incentive travel packages.

Here are four tips to help you same money on accommodations when planning your next shindig:

1. Be flexible. If you can be flexible on dates and days of the week, you can usually negotiate a better room rate for your attendees’ lodgings.
2. Limit Attrition. Do your best to get a solid grasp on how many attendees you expect. This will help you reserve the correct amount of rooms, avoid promising room blocks that you might not be able to meet, and establish a good relationship with hotels you may be using again in the future.
3. Opt for second-tiers and suburbs. By avoiding the top destinations, you will find that rates are much more affordable just a few miles away, or in suitable cities that just happen to not be on the A list.
4. Negotiate reservations for multiple events at the same time. If you have several clients interested in using a particular hotel for their meetings, or if your employer plans to return for an annual meeting year after year, this gives you more negotiating power when it comes to room rates.
5. Consider an all inclusive cruise event which will provide luxury accommodations, and include other amenities including gourmet meals, entertainment and top-notch meeting facilities.

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25 Jan 10 Adding Unique Additions to Your Meeting Planning Services

Every meeting planner needs a niche. While you are sure to continue getting clients when offering generic meeting planning services, finding a niche or offering something a little different to your clients is the best way to really make a name for yourself and stand out from the masses of meeting planners in the industry.

You may choose to cater to a specific type of corporate clients, to become well-known as a green meeting planner, become famous for your ability to plan exceptional international meetings or become the go-to planner for companies looking for exceptional quality on a budget. Whichever type of niche you choose, specializing is a great way to make your job easier, focus on work that you truly enjoy and increase awareness of your meeting planning services.

When it comes to adding special services to your meeting planning, it could be as simple as offering something inexpensive and easy to organize, such as an opening meditation with a meditation instructor. Meditation instructors are easy to find in just about any meeting destination and can help meeting attendees center themselves before getting down to business.

This is a great way to assist attendees in setting aside outside stresses and refraining from thinking about everything else going on in their lives so that they can focus on the task at hand. This will also improve productivity during the meeting, which will please your client, make the event memorable and make you look even more effective as a planner.

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