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Resources, Tips and the Latest News on the Meeting Planning Industry
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03 May 10 Positive Body Language

How important is body language in communicating with clients? Emails, texting, twittering, and phone conversations make up a great deal of client interaction, but how important is your body language when you meet face to face or through a video conference? According to a research psychologist at UCLA words make up just 7% of your communication with others. Body language weighs in at a hefty 55% of your interpersonal communication. The third component, tonality, is responsible for 38% of your communication skills. Remember when your mother told you “don’t take that tone with me?” She was right on the money.

Positive body language puts clients at ease and increases their confidence in you as a meeting planner. Good eye contact without staring is one example of positive body language. Uncrossed arms and legs convey an open attitude. Daintily locked ankles hint at resistance to an idea. Relax your shoulders and allow your arms and legs to fall naturally. Smile and nod occasionally when the other person is speaking. Nodding in this context communicates that you are listening, not necessarily agreeing.

Mirroring the other person’s body language can build rapport. Unconsciously, both parties believe they are on mutual ground and feel safer. This usually happens without notice and should not be forced. How and what your body communicates builds the memory clients retain about any meeting. Make sure it is a positive one.

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11 Jan 10 How to Know a Little Bit About a Lot

So, you have come to realize that knowing a little bit about a lot will make your job easier, instill greater confidence in your clients and will assist you in acquiring a more diverse clientele. Now, it is time to determine the best ways to begin expanding your knowledge and acquiring the information that will help you grow your meeting planning business and better serve your clients.

This is actually much easier than you might think and you can begin the journey to broaden your horizons right now. You probably already attend seminars and trade shows, read trade publications and search online for the latest news in the meeting planning industry, so all you need to do is take this desire to learn and grow, and apply it to other topics.

Here are two ways you can begin your journey towards learning about new cultures, diets, industries and other particulars:

1. Read. A lot. Whether it is an eco-friendly magazine, a book about a particular religion or websites with information about particular groups of people or particular industries, reading is a great way to begin this journey.

2. Watch documentaries. There are documentaries on everything from farming and healthcare to being vegan or growing up Amish. While it is important to be careful not to assume that everyone, or every company, in a group shares every characteristic, documentaries are a great way to learn something new without even having to leave the house.

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15 Aug 09 How to Brand a Place

You probably know important a brand can be. It helps mark a product or service with a seal of quality and assurance. It also helps customers feel confidence with consistency, making the item worry-free. And let’s face it, who wants to worry?

You can also brand the places where you want to send your clients. Some places already have some strong branding going on. However, remember that a brand is only an interim step, a visual metaphor for the item on which it resides. To choose visual metaphors that will link your clients to destinations, think about how you would create a logo for the country.

Begin with a mind map. What words remind you of France? Great food, gardens, the Louvre, the Eiffel Tower, and maybe a few other things pop into your mind. Keep that list handy and collect images that match those words. Then when you have a client who wants a European destination, get that file out and see what images and words match your client’s business or vacation desires.

Create a brand especially for that client. Let’s do one together. You have a client who owns an architecture firm. She wants a destination with culture and variety where she can take a short company meeting. You check your files and come up with art and music, then realize that a river cruise down the Danube may be exactly what she is looking for. You were able to go there based on that little bit of information because you took the time to brand the destination.

Branding is not only a way to match clients with destinations, but more to make your job easier. You may have gotten to the Danube cruise anyway, but you saved yourself a lot of work be branding. That’s time you can spend on other things.

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