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14 Jul 10 Is Your Business Ready to Plan Its First Event?

If your business seems like it is on the verge of making it big but needs something to carry it over a hurdle, then consider planning a major event. Events can include various departments, partners, suppliers, customers, or even a combination of elements of these different groups. Here are a few key signs that you need to start planning an event:

Squeezing efficiency out of departments is becoming harder – It might be that the departments are on the verge of losing their self-motivation to perform at their best. Threatening to downsize or outsource only creates a workforce that is willing to work just enough to not lose their jobs. A nice company picnic event at the park might not cost much and it could inspire loyalty that is impossible to put a price on.

Getting new customers to commit seems difficult – A tour complete with local business meetings, brunches, and seminars could inspire potential customers to take the leap and buy.

Suppliers are becoming less reliable – In down economic times it pays to not only track companies surreptitiously via D&B and other services, but it pays to plan meetings and look the other party square in the eye. Never underestimate the value of a gut feeling when looking suppliers and partners in the eye.

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20 Aug 09 Motivational Meetings

There may be sometime in your life as a planner that you will get a call to plan a motivational meeting. The CEO of a corporation that has maybe had layoffs or a high employee turnover would like the bring up her workers’ morale for various reasons. You have to put a one-day meeting together.

You already have some team-building exercises that the Big Boss wants to include. You also have meals planned and some other activities, as well as motivation psychologists or speakers peppered throughout the meeting. This is all wonderful, but it still doesn’t pull in the emotional stragglers, the ones who may want to turn in their resignations in the next month or so.

The last blog was about booking entertainment for meetings, and you may have your entertainment for this kind of meeting right under your nose. A company talent show could get many more people involved who would not normally give a hoot in the holler. It will require a basic screening process (auditions) so that you don’t have any nasty surprises, but it would be well worth it when your client calls a few days after the event and says, “I think it’s working. Let’s do another one at the company picnic!”

Not only do you have appreciation, but you have another event coming up in a few months. What’s better than clients who like your work enough to find excuses to hire you again?

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