19 May 10 How to Build Customer Trust
As a meeting planner, it is essential for your customers to know that your services can be trusted. Many customers are wary of placing important details and information into the hands of a meeting planner. This is especially true if the customer is accustomed to taking charge of situations and being in control.
However, circumstances often arise in which planning a meeting becomes something beyond their control. That is when a customer will turn to a meeting planner for assistance. There are a few ways you can ensure your client has complete trust in you, and this trust will build repeat business.
Open communication is an important aspect of meeting planning. Customers should feel that they have a rapport with their meeting planner and should feel free to check the status of the upcoming event within reason. Communications with customers should be clear, focused, and concise.
Transparency will help put the customer at ease and provide them with a sense of much needed security. Meeting planners should remember that customers not only entrust their event to the meeting planner, but their financial resources as well. Once trust has been established between a meeting planner and customer, the customer is more likely to use their services again in the future.
Tags: Circumstances, Complete Trust, Customer Trust, Event Planner, Financial Resources, Meeting Planner, Meeting Planners, Meeting Planning, Open Communication, Repeat Business, Transparency
14 Sep 09 “No-Show!”
No meeting planner likes to hear those words, especially when it comes to a speaker. It means that there is a disaster in the making–unless she has made contingency plans. Here are some ways to make sure that your event has a speaker, and on time.
Contract Clauses
Make it part of your contract with a speaker that he or she will provide a replacement in the event of absence. Make sure you have all the pertinent information about the replacement’s travel plans, contact information, etc., as you would have for the original speaker.
Web Speeches
Make an agreement with your client that if an important speaker gets grounded in another city, he can make himself available by webcast. Set this up in advance so that you don’t have to scramble at the last minute, which almost ensures failure under these circumstances.
Prerecordings
Another possibility may be a pre-recorded speech. Nothing is quite the same as a personal appearance, but if an airport is socked in from weather problems and a webcast gets rubber out for one reason or another, you have one more backup plan.
Last Minute Local
Every town has great speakers, even small towns with no Toastmaster club. There are two ways to approach this possibility: either get the local to deliver the other speaker’s words, or have them deliver their own.
There are no doubt many more ways to approach this problem that exceed the scope and depth of this humble blog. Do some mind-storming and be prepared.
Tags: Absence, Backup Plan, Blog, Circumstances, Contingency Plans, Contract Clauses, Disaster, Failure, Last Minute, Meeting Planner, No Doubt, Personal Appearance, Scope, Speakers, Speeches, Time Contract, Toastmaster Club, Two Ways, Weather Problems
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