msgbartop
Resources, Tips and the Latest News on the Meeting Planning Industry
msgbarbottom

04 Feb 10 Engage Your Customer – Offer Them Benefits

Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?

I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d like to test out a theory on you.

Recap your answers – maybe even write them down. Now list the 5 main things your meeting planning business does. In other words, what are your 5 core services? What are the 5 core features of your service?

If your first list looks anything like your second, chances are you’re mistaking features for benefits. As a result, it’s likely that your marketing materials aren’t engaging your customer. Customers don’t want to know what you can do. They want to know what you can do FOR THEM.

Don’t talk features – talk benefits. (more…)

  • Share/Bookmark

Tags: , , , , , , , , , , , , , , , , , ,

27 Jan 10 Basic Feng Shui for Meeting Planners

Over the past several years, feng shui has become all the rage with homeowners, business owners, restaurant managers and event planners all using this ancient Asian art to create harmonious, balanced spaces. Due to the high level of interest in feng shui, this is an excellent service to add to your meeting planning business and to offer to your clients.

To learn the basics of feng shui, you can pick up a book at your local bookstore, attend a seminar or do a simple online search for “feng shui basics” or “feng shui meeting tips.” Alternatively, you could partner with a feng shui consultant to provide these services to your clients, or if you really want to corner this market, you can become a certified feng shui consultant and add it to the menu of billable services you provide.

Much of feng shui for meetings is essentially common sense and focuses on creating a meeting space with good energy flow, harmony and balance. For example, in a square room, a feng shui consultant might recommend placing plants in the corners of the room to compensate for the hard corners, or in a space with harsh lighting, a consultant might recommend softer up-lighting to create a more welcoming environment.

Everything from the way the furniture is arranged to the colors used in the room can affect the room’s energy and the productivity of attendees; therefore, once your clients experience the benefits of feng shui, they are sure to recommend you to their friends and colleagues.

  • Share/Bookmark

Tags: , , , , , , , , , , , , , , , , , , ,

SEO Powered by Platinum SEO from Techblissonline