Companies are having to face the harsh reality that they are not viewed so much on the merits of their products and/or services as they are viewed on their public image. A large part of any company’s public image can be clearly seen in how it presents itself and where it presents itself.
Take arch-rivals Apple and Microsoft, and look at their meeting venues to see what they say about them; Apple is hip and almost uniformly presents in California these days, while Microsoft is all over the globe trying to play catch up. Why is Microsoft playing catch up to a smaller company in terms of PR? In part it is because of where the company’s hold their public events.
Here is what you need to know about how people view different kinds of destinations:
Tags: Apple, Arch Rivals, Budget, Cities In Europe, Different Kinds, European Cities, Globe, Hard Core, Harsh Reality, Major Cities, Merits, Microsoft, Midwest, Nonsense, Northwest, Personality, Public Image, Smaller Company, Sophistication, Vibe
The success of your meeting or event could hinge on how good your keynote speaker is. Meeting and event planners need to have a good plan for finding great keynote speakers. Here are some tips:
Tags: Audience, Budget, Change Effort, Decision Makers, Demographic Group, Demographics, Desire, Dinner Speakers, Event Planners, Humor, Keynote Speaker, Keynote Speakers, Keynotes, Morning Speakers, Pool, Rsquo, Success, Tap, Time Of Day, Travel
Every meeting planner needs a niche. While you are sure to continue getting clients when offering generic meeting planning services, finding a niche or offering something a little different to your clients is the best way to really make a name for yourself and stand out from the masses of meeting planners in the industry.
You may choose to cater to a specific type of corporate clients, to become well-known as a green meeting planner, become famous for your ability to plan exceptional international meetings or become the go-to planner for companies looking for exceptional quality on a budget. Whichever type of niche you choose, specializing is a great way to make your job easier, focus on work that you truly enjoy and increase awareness of your meeting planning services.
When it comes to adding special services to your meeting planning, it could be as simple as offering something inexpensive and easy to organize, such as an opening meditation with a meditation instructor. Meditation instructors are easy to find in just about any meeting destination and can help meeting attendees center themselves before getting down to business.
This is a great way to assist attendees in setting aside outside stresses and refraining from thinking about everything else going on in their lives so that they can focus on the task at hand. This will also improve productivity during the meeting, which will please your client, make the event memorable and make you look even more effective as a planner.
Tags: Additions, Attendees, Budget, Corporate Clients, Focus, Getting Down To Business, International Meetings, Job, Meditation Instructor, Meeting Planner, Meeting Planners, Meeting Planning Services, Niche, Opening Meditation, Organize, Productivity, Stresses
Providing absolutely stellar meeting planning services is your main goal, as it should be. That is the only way to keep your clients coming back for more and to encourage satisfied clients to refer others to you for your services. You read the trade mags, attend seminars, stay up-to-date on the latest industry news and constantly seek out new, innovative ways to wow your clients and continuously upgrade the meeting planning services you provide.
All of these things are essential to your success; however, all of the knowledge and new ideas in the world will not help your company reach its full potential if you and your staff are overworked, tired and on the brink of burnout.
Here are four things you can do to take care of yourself and your staff, which will result in happier workers and happier clients:
1. Reward yourself and your staff by implementing incentive travel programs.
2. Treat yourself and your staff to a day at the spa once a year, once a month or as often as your budget will allow.
3. During staff check-ins, don’t just ask about which deadlines have been met. Also ask how they are doing with their workload and stay updated on non-work goings-on that might influence their work-life balance.
4. While your staff might be small, company-hosted family picnics or outings are still a fun, effective way to let off steam and create a family-friendly work atmosphere.
Tags: Brink, Budget, Burnout, Family Picnics, Incentive Travel Programs, Ins, Knowledge, Latest Industry News, Main Goal, Meeting Planning Services, Rsquo, Seminars, Spa, Staff Check, Steam, Success, Work Atmosphere, Work Life Balance, Workload, Wow