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Resources, Tips and the Latest News on the Meeting Planning Industry
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11 Aug 10 Four Guidelines For Getting Great Catering Deals

Catering can be one of the most expensive aspects of any event or meeting, but there are ways to save money. Savvy planners can save a bundle on catering by following a few simple steps:

  • Discuss long term relationships – If you can talk to an owner and/or manager at the catering company, it is often possible to save money by discussing long term agreements. Consider the first event to be a demo for long term work and prices might drop perceptibly.
  • Exchange – Is there a possibility of a goods/service exchange? If so, then determine what your bottom line is and weigh it against the possible gains. If it proves to be a wash or profitable then the decision is simple. If there is a slight loss, remember that caterers are a good source for word of mouth and may consider a mutual word of mouth exchange to be valuable.
  • Remember your manners – Everyone is busy, some of them may actually be more busy than you! Caterers tend to be very busy, and often appreciate both brevity and good manners. Keep things brief and polite in order to build rapport that can be leveraged later.
  • Start small and get big – Start discussing price by starting with a small number of people, usually around 80% of the actual amount, and then ask for pricing on additional plates/heads. This method is often effective reducing the possibility of being oversold.
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09 Jul 10 The Value of Great Gifts

Businesses often find that offering affordable trinkets as incentives makes participation at meetings and events more personal. Furthermore, the trinkets and gifts often prove to be tangible reminders of the relationship between the participant and host, but that means that there is a potential for both good and bad gifts to make an impression. Here is how to decide which kind of gift or trinket you need to consider:

Saving is good, but too much of a good thing is a bad thing – It is important to stay on a budget, especially for a company looking to enhance their bottom line. It is also possible to be too frugal, and that can ruin the investment in the meeting or event itself while still costing money.

Branding – If a company buys trinkets and wants recipients to know where they came from in a year, then they need to associate that item/trinket with the brand. This is easily done with simply adding a logo, which is rarely expensive.

Buy in bulk – It might be intimidating to look at pricing for branded or even non-branded trinkets until you discover that bulk prices are available for almost everything.

Needs and appropriate gifts – Choose gifts that will be appreciated. A USB key might be great for a meeting of staff accountants, but the IT gurus probably have more USB devices than they need and are unlikely to appreciate anything but the most high-tech of gizmos.

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14 Jun 10 Meeting Planners That Save Money Can Earn Big

Meeting planners are often called upon to schedule meetings and other events, but there is often a sub-surface conflict that rarely gets addressed. The issue is the bottom line: money. Simply put, meeting planners that learn how to go about their tasks cost effectively can become very popular with the powers that be. Here are some tips:

Skip the Starbucks and buy and cappuccino machine – Spending money for coffees at a meeting seems like a great idea, and it is if it is a rare treat. Instead, look into purchasing a cappuccino machine and make delicious caffeinated beverages on the spot. It saves money in the long run while simultaneously making the business look as if it cares a lot about the comfort level of its staff.

Colored markers – Markers are great tools, but they do not all have to be black or red. It is easier to express many different statistics with many different colors, and colored markers are not very expensive. More lively presentations and a lack of confusion at prices comparable to what people pay for black or red markers is a bargain by any definition.

Whiteboards and rubbing alcohol – School districts on a limited budget already know this truck, but not all businesses do; wiping down whiteboards after a meeting is important, but water alone will not do the trick. Instead, use rubbing alcohol for a deep clean that will extend the life of a whiteboard substantially.

Saving money in these ways is a great way to justify a promotion for any meeting planner.

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04 Sep 09 Destinations for 2010

The April “Meetings and Conventions” Perfection in Planning supplement took an in-depth look at where planners were looking for their overseas destinations in 2010. Europe took the lead, with a whopping 51%. Canada and Mexico took second place with 38%. It’s the third in a row Europe was solidly in first place.

In some ways this is a stamp of approval for those of you who are looking at European destinations for your offshore meeting plans. However, it is also a call to action for those of you who have clients trying to save money.

Canada and Mexico, at second place, may be poised to provide better prices and service. Mexico has suffered recently from h1n1 flu scare as well as crime waves, but there are destinations that are perfectly safe–and the flu has moved out of Mexico for greener pastures (the U.S., for one).

Asia came in third, and yet offers beautiful scenery and top notch service in many destinations, including Vietnam. The Caribbean and Bermuda are tropical and laid back, and offer relaxing seaside destinations.

Africa, the Middle East, and other destinations that came in close to last also may be better choices, depending on your client’s needs. The bottom line is that you can save money and offer beautiful and interesting destinations at the same time. A little research can help you a lot, so don’t be afraid to put in a little time and stock up on alternative meeting targets.

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