04 Feb 10 Engage Your Customer – Offer Them Benefits
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?
I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d like to test out a theory on you.
Recap your answers – maybe even write them down. Now list the 5 main things your meeting planning business does. In other words, what are your 5 core services? What are the 5 core features of your service?
If your first list looks anything like your second, chances are you’re mistaking features for benefits. As a result, it’s likely that your marketing materials aren’t engaging your customer. Customers don’t want to know what you can do. They want to know what you can do FOR THEM.
Don’t talk features – talk benefits. (more…)
Tags: Benefit, Bet, Business Owners, Circles, Core Features, Core Services, Dramatic Effect, Favour, Hitting The Mark, Light Years, Marketing Managers, Marketing Materials, Meeting Planning, Rsquo, Second Chances, Server Clusters, Uptime, Web Copy, Web Host
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