13 Sep 10 Pick Your Destinations Well as They Speak Volumes About Your Company

Companies are having to face the harsh reality that they are not viewed so much on the merits of their products and/or services as they are viewed on their public image. A large part of any company’s public image can be clearly seen in how it presents itself and where it presents itself.

Take arch-rivals Apple and Microsoft, and look at their meeting venues to see what they say about them; Apple is hip and almost uniformly presents in California these days, while Microsoft is all over the globe trying to play catch up. Why is Microsoft playing catch up to a smaller company in terms of PR? In part it is because of where the company’s hold their public events.

Here is what you need to know about how people view different kinds of destinations:

• California – hip, expensive, trendy, and it simply says up to date all over it so long as the actual event is well presented.
• The great Northwest – In touch with nature. If you want to give off a green vibe, this is the place to do it.
• New York – People call it the capital of the world for a reason, and it offers sophistication on par with European cities paired with a gritty, hard-core, no-nonsense personality.
• Major cities in Europe – Trendy but traditional.
• The Midwest – Budget friendly, financially responsible.

Tags: Apple, Arch Rivals, Budget, Cities In Europe, Different Kinds, European Cities, Globe, Hard Core, Harsh Reality, Major Cities, Merits, Microsoft, Midwest, Nonsense, Northwest, Personality, Public Image, Smaller Company, Sophistication, Vibe