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14 Jul 10 Is Your Business Ready to Plan Its First Event?

If your business seems like it is on the verge of making it big but needs something to carry it over a hurdle, then consider planning a major event. Events can include various departments, partners, suppliers, customers, or even a combination of elements of these different groups. Here are a few key signs that you need to start planning an event:

Squeezing efficiency out of departments is becoming harder – It might be that the departments are on the verge of losing their self-motivation to perform at their best. Threatening to downsize or outsource only creates a workforce that is willing to work just enough to not lose their jobs. A nice company picnic event at the park might not cost much and it could inspire loyalty that is impossible to put a price on.

Getting new customers to commit seems difficult – A tour complete with local business meetings, brunches, and seminars could inspire potential customers to take the leap and buy.

Suppliers are becoming less reliable – In down economic times it pays to not only track companies surreptitiously via D&B and other services, but it pays to plan meetings and look the other party square in the eye. Never underestimate the value of a gut feeling when looking suppliers and partners in the eye.

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30 Nov 09 Increase ROI on Meetings & Events

Most meeting planners have probably already read about how companies want more value than ever before from their conferences. While this can create more work for you, there are some things you can do to work out the kinks long before they happen.

Think Replacement

If you need to help the company keep expenses at a minimum, replace these meeting parts:
 

  • Replace the reception with a working lunch — this will let people meet and network, as well as enjoy a meal together.
  • Replace the open bar idea with team building exercises or mind storming training–these programs have a much better chance of improving the ROI than a bunch of drunk employees blowing off steam.
  • Replace entertainment with a spa wellness trip. You will have more refreshed folks ready to work.
  • Replace land based venues with a cruise meeting, and save as much as 40%. Cruising is all-inclusive, so planners may be surprised to know that meeting rooms, meals, A/V equipment and luxury accommodations are all included in one low price.

Think Reduction

What if the customer says, "Okay, these cost savings are great, let's get rid of the reception, evening entertainment, and and welcome reception open bar meet-and-greet! So what do we do on the last day, then?"

Get rid of it. Tell your client that not only will she not need to make the usual expenditures that don't improve ROI on the cost of the meeting, she can eliminate the last night's hotel bill as well.

By just replacing the non-ROI generating activities and events, you have already increased the value of the meeting. Your client will be grateful for that for a long time. And happy, satisfied clients translate to more meeting planning business for you in the future. So, it pays to find every way to cut out unnecessary expenses and increase meeting ROI for your clients.

Explode meeting ROI with a cruise event. Cruising offers a savings of as much as 40% of the cost of hotelvenues, since a cruise is all inclusive. Go to Seasite.com to use the state-of-the-art cruise meeting planner, and make your next company event a cruise event!

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16 Nov 09 Event and Meeting Planning Tools

Marriott offers some good event and meeting planning tools on their Web site, including:

Budget Calculator

What will be the cost of your event… for hotel rooms… for food and beverage service… for each attendee?

Event Space Calculator

How much space do you need to host a banquet or reception for 150 people? Get the answer with Marriott's Event Space Calculators:

Checklists

Invite speakers. Check. Notify guests. Check. Schedule your meeting at Marriott and relax. Check and double check. Use the downloadable checklists and check off every important detail.

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