29 Jan 10 Selling Yourself as an Expert in Your Field

At least a little bit of self-promotional and selling yourself as an expert in your field is necessary, regardless of whether you are employed by a corporation, work under a self-employed meeting planner or provide meeting planning services on your own. In any of these situations, it is important that others in the industry begin to know who you are, that your current and potential clients perceive you as topnotch and that you view yourself as a well-versed, professional expert in your field. All of this is part of building your brand, which is important even if you do not own your own company – or at least not yet.

There are plenty of reasons to sell yourself as an expert and build you brand, with the most obvious being that someday you will be going out on your own, seeking a promotion or exploring your options for furthering your career at another firm. If you are already well known in the industry and have already participated in expert-like activities, such as making yourself available for speaking engagements or writing articles for trade publications, each of these transitions will be much smoother, and you will likely find that potential employers or clients will be seeking you out, rather than the other way around.

Tags: Career, Current, Little Bit, Meeting Planner, Meeting Planning Services, Options, Professional Expert, Speaking Engagements, Trade Publications, Transitions