22 Feb 10 Preparing Your Attendees for a Successful Meeting
Corporate meeting planners wear many hats, which sometimes includes making sure the attendees are well-prepared. Pre-meeting preparation is an important part of ensuring the meeting is effective and productive, and also allows the attendees to know what to expect and which materials, presentations or notes they may need to bring. Productive meetings that stay on task and on schedule reflect well on the meeting planner, even if the planner is not the one actually conducting business during the meeting.
Here are ways you can help your attendees prepare for a great meeting:
1. Distribute the agenda beforehand – Make sure that all attendees have an accurate agenda prior to attending the meeting. Since you will be including the date, time and location of the meeting on the agenda, this also works as an effective meeting reminder.
2. Make sure attendees have background information – Either distribute materials related to the meeting topic, or let the attendees know where they can find the information they need.
3. Give the attendees pre-meeting homework – Whether it is simply asking them to read the background material or asking them to prepare ideas or a presentation, assign pre-meeting tasks that will help the meeting run smoother and get participants involved in the process.
With a little preparation, your meeting participants will have a more fulfilling meeting experience and will have you to thank for it.
Tags: Attendees, Background Information, Background Material, Business Meeting, Corporate Meeting Planners, Date Time, Effective Meeting, Hats, Homework, Meeting Agenda, Meeting Planner, Participants, Presentation, Productive Meetings, Reminder
19 Feb 10 Balancing Planning Activities for Small and Large Events
Corporate meeting planners who are in charge of planning everything from weekly meetings to annual events constantly have a lot on their plate. Because the larger events and conferences are much more time-consuming and are typically the priority as far as planning resources are concerned, it can be easy to put off planning tasks for the weekly meetings, or to simply run out of time when attempting to pull together the larger events.
If the regularly scheduled meetings are check-ins, committee meetings that stick to specific topics or other meetings that are repetitive in nature, that will make your job a bit easier; however, there is still some planning that needs to take place on an ongoing basis and that cannot simply be put in place in the beginning like scheduling the room and equipment for a year of weekly meetings.
In order to keep these weekly or monthly meetings on track while focusing primarily on your larger responsibilities, setting up as much as you can beforehand and scheduling reminders will assist you in making sure you do not forget the tasks you need to complete for each meeting, such as confirming the room reservation, arranging for room set up, organizing the food and drinks, and sending out meeting reminders to the attendees.
Set up your email program, calendar, PDA or your mobile phone to notify you with reminders and you will be able to keep your smaller meetings just as well-organized as your major annual events.
Tags: Attendees, Committee Meetings, Conferences, Corporate Meeting Planners, Events Planners, Food And Drinks, Ins, Job, Mobile Phone, More Time Consuming, Organizing, Pda, Planning Resources, Priority, Program Calendar, Reminders, Room Reservation, Scheduling
12 Feb 10 Expanding Your Meeting Planning Business
If you are a self-employed meeting planner, you may be dreaming of the day when you will have so many clients that you will have to expand, or you might be dreading it. Either way, there will likely come a time when you no longer want to work seven days a week, 16 hours a day, or when you simply cannot finish all of your work, regardless of the hours that you put in. Of course, you may also start thinking about expanding before this, but it can be difficult to determine the right time for adding an employee to your meeting planning business.
Part of the problem is that you first need to have enough clients and enough money coming in to justify – and to cover – the additional expenses associated with having an employee. However, in true catch-22 fashion, in order to take on more clients or plan more events for your existing clients, you need more help.
Here are three steps you can take towards comfortably taking on a full-time employee:
1. Start by outsourcing – Yes, outsourcing is going to cost you a bit more than if you simply did everything yourself, but it will also allow you to free up some of your time, which can then be dedicated to increasing your client base.
2. Hire a part-time employee – Once your outsourcing has allowed you to begin to bring in more money and take on a few new clients, it may be time to hire a part-time employee.
3. Move her up to full-time, or hire a second part-timer – Once step 2 begins to pay off, it is time to re-evaluate and consider making your current part-time employee a full-time staff member, or taking on more part-time help.
Tags: Catch 22, Current, Dreaming Of The Day, Employee Outsourcing, Enough Money, Fashion, Full Time, Meeting Planner, Meeting Planning, Part Time, Part Timer, Right Time, Self Employed, Seven Days, Staff Member, Step 2, Three Steps, Time Employee, Time Staff
08 Feb 10 How to Create Better News Releases
Many organizations and businesses want media coverage of their meetings, conventions and other events, and at the same time many newsrooms are looking for local (or even national and international) topics to cover. If you're belong to an organization that wants coverage, you can increase the odds of getting it by following a few simple news release (or press release) conventions.
First, you must have something new or different to say. As the name News implies, the media want information that's new or at least updated. At the same time, reporters and editors want information that's relevant to their readers; choose your media targets carefully, and tailor the content of the release to their audience).
Second, your headline should be as interesting as a newspaper headline. It should promise something new, dramatic, or timely. Make the editor or reporter want to know more. Remember, though, the claim should be credible and relevant.
Third, in the first paragraph of the body, get in what journalists call the Five Ws: Who, What, Where, When, and Why. In fact, try to get them into the first sentence, and if you can't, at least start with a clear concise statement that summarizes the story.
Traditionally, reporters have tried to get the essence of every story into the first paragraph because they didn't know where, or whether, their stories would be cut. So, they start with the most important information and end with the least important. That way, no matter where the story was cut, the best material stayed.
Fourth, write and rewrite your news release many times before 'releasing' it. Use active verbs and transitions (from sentence to sentence, and paragraph to paragraph). Boil down the content as much as you can; two pages is acceptable, but one is better.
Fifth, follow this standard format:
At the top of the page, write this, in all caps:
FOR IMMEDIATE RELEASE
(Usually this will be left-justified)
Or, if you want the release to be held until specific date/time, write something like this:
FOR RELEASE AT 10 A.M., AUGUST 23
(But don't necessarily expect the embargo to be honored)
Skip a line and then put in contact information, as in:
Contact: Robert Abbott
Telephone: 403 555-1234
Email: robertabbott@anycompany.com
Skip another line and add your headline (centered, and use title case or all-caps):
Perpetual Motion Machine Unveiled
Now, the body of your news release, which should not exceed two pages.
At the end of the body, add three number marks with single spaces between them, as in:
# # #
Repeat your contact information at the end , as in:
Robert Abbott welcomes your inquiries at 403 555-1234 or by email at: robertabbott@anycompany.com
Sixth, prepare yourself for reporters' questions
It goes without saying, of course, that you would prepare yourself for questions from reporters if you send out a release. I would recommend you write out a list of questions that seem likely and prepare bullet-point answers for each of them. That way you'll be ready for most of the questions. However, don't read the answers back to reporters; just use them as a guide. At the same time, assume you'll get questions you simply can't predict. Answer them as well as you can; and if you can't answer, your best bet is to tell the interviewer you'll need to get more information, and will call back after you do.
Tags: Active Verbs, Boil, Caps, Concise Statement, Conventions, Editors, Immediate Release, Important Information, Journalists, Media Coverage, Name News, News Release, Newspaper Headline, Newsrooms, Odds, Paragraph, Press Release, Targets, Time Reporters, Transitions
04 Feb 10 Engage Your Customer – Offer Them Benefits
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?
I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d like to test out a theory on you.
Recap your answers – maybe even write them down. Now list the 5 main things your meeting planning business does. In other words, what are your 5 core services? What are the 5 core features of your service?
If your first list looks anything like your second, chances are you’re mistaking features for benefits. As a result, it’s likely that your marketing materials aren’t engaging your customer. Customers don’t want to know what you can do. They want to know what you can do FOR THEM.
Don’t talk features – talk benefits. (more…)
Tags: Benefit, Bet, Business Owners, Circles, Core Features, Core Services, Dramatic Effect, Favour, Hitting The Mark, Light Years, Marketing Managers, Marketing Materials, Meeting Planning, Rsquo, Second Chances, Server Clusters, Uptime, Web Copy, Web Host
03 Feb 10 How to Hire the Perfect Keynote Speaker
The success of your meeting or event could hinge on how good your keynote speaker is. Meeting and event planners need to have a good plan for finding great keynote speakers. Here are some tips:
- Establish the date, location and budget of your event. These factors will play an important role in determining the pool of keynote speakers available to you. Your date, for example, will affect which keynote speakers are available, whereas your budget will limit whom you can and can’t afford to hire. In order to save on the cost of the keynote speaker’s travel, you may want to consider the distance between where he or she resides and where your event will take place.
- Determine the type of presentation you want and the time of day when it will take place. Some speakers are skilled at delivering workshops, while others excel at providing keynotes. After-dinner speakers should incorporate humor into their talks, where morning speakers should be energizing. (more…)
Tags: Audience, Budget, Change Effort, Decision Makers, Demographic Group, Demographics, Desire, Dinner Speakers, Event Planners, Humor, Keynote Speaker, Keynote Speakers, Keynotes, Morning Speakers, Pool, Rsquo, Success, Tap, Time Of Day, Travel
01 Feb 10 Branded Gifts Serve Many Purposes
Branded merchandise is a great addition to incentive travel packages and meeting planning. For those of you who provide meeting planning services to corporate clients, promotional products are a way to increase awareness of your brand, or you can offer products imprinted with your client’s information as an additional service. If you plan meetings and incentive travel for your employer, you can incorporate promo gifts into your planning as pillow gifts, or as functional items to be used during your event.
Here are several examples of branded gifts that can add value to your incentive travel packages or meeting planning services:
• Luggage tags
• Travel wallets or document holders
• Sunglasses
• Beach towels
• Toiletry bags
• Conference folders
• Conference bags
• Stadium blankets
• Laptop bags
• Key chains
• Luxury personal care kits and bath products
• Carry-on luggage
• Golf towels
• Divet tools
• Ball caps
• Sweatshirts, polo shirts or jackets
• Umbrellas
• Travel sewing kits
• Manicure kits
• Shoe shine kits
By gifting one or more of these branded items to your attendees or incentive travel winners, you will enhance their experience, while providing meaningful, useful business gifts that also promote company pride and increase brand awareness. The multiple benefits to you, your clients or employer and your attendees or winners are certainly reason enough to consider including branded gifts in your planning process.
Tags: Ball Caps, Beach Towels, Company Pride, Conference Folders, Divet, Golf Towels, Incentive Travel Packages, Key Chains, Laptop Bags, Luggage Tags, Manicure Kits, Meeting Planning Services, Meetings And Incentive Travel, Pillow Gifts, Polo Shirts, Shoe Shine Kits, Stadium Blankets, Toiletry Bags, Travel Sewing Kits, Travel Wallets
01 Feb 10 How To Communicate Better With Body Language Secrets
"I don't let my mouth say nothin' my head can't stand." Louis Armstrong
If you want to build your meeting planning business, the key could be better communication with clients and vendors. Learning how to communicate better has a lot to do with understanding body language.
Julius Fast wrote a book entitled, Body Language in 1970. He talked about a new science called Kinesics. It opened the way to more studies and books on the subjects. Today, the term Body Language is very common and understood as an important element of communication.
In fact, experts in the field of communication suggest that there is a rule that says that 7% of the meaning of what a person is saying comes from their words.
Interestingly, 38% is based on the tone of their voice. 55% of the meaning comes from the body language of the person that is speaking. This rule comes from research that was published in the late 1960’s.
Some now think that the percentages from this research might be slightly different. Nevertheless, the bottom line is still the same. If you don’t know the basics of body language, you are missing a valuable tool for learning how to communicate better. We speak body language on a subliminal level, without actually realizing that we are communicating through body talk. (more…)
Tags: Body Language Secrets, Doubts, Element Of Communication, Eye Contact, Fact Experts, Gaze, Hand Gestures, Intense Dislike, Kinesics, Little Eye, Louis Armstrong, Meeting Planning, New Science, Percentages, Rsquo, Subliminal Level, Talk 1, Understanding Body Language, Valuable Tool, Windows To The Soul
29 Jan 10 Selling Yourself as an Expert in Your Field
At least a little bit of self-promotional and selling yourself as an expert in your field is necessary, regardless of whether you are employed by a corporation, work under a self-employed meeting planner or provide meeting planning services on your own. In any of these situations, it is important that others in the industry begin to know who you are, that your current and potential clients perceive you as topnotch and that you view yourself as a well-versed, professional expert in your field. All of this is part of building your brand, which is important even if you do not own your own company – or at least not yet.
There are plenty of reasons to sell yourself as an expert and build you brand, with the most obvious being that someday you will be going out on your own, seeking a promotion or exploring your options for furthering your career at another firm. If you are already well known in the industry and have already participated in expert-like activities, such as making yourself available for speaking engagements or writing articles for trade publications, each of these transitions will be much smoother, and you will likely find that potential employers or clients will be seeking you out, rather than the other way around.
Tags: Career, Current, Little Bit, Meeting Planner, Meeting Planning Services, Options, Professional Expert, Speaking Engagements, Trade Publications, Transitions
29 Jan 10 Four Tips for Saving Money on Lodging
Whether or not you are planning an event on a limited budget, getting a great deal is always a bonus. When you can save your employer or corporate clients money on expenditures like lodging, they are sure to take notice and will be delighted to know they can trust you to work the best deals possible when planning their events, meetings or incentive travel packages.
Here are four tips to help you same money on accommodations when planning your next shindig:
1. Be flexible. If you can be flexible on dates and days of the week, you can usually negotiate a better room rate for your attendees’ lodgings.
2. Limit Attrition. Do your best to get a solid grasp on how many attendees you expect. This will help you reserve the correct amount of rooms, avoid promising room blocks that you might not be able to meet, and establish a good relationship with hotels you may be using again in the future.
3. Opt for second-tiers and suburbs. By avoiding the top destinations, you will find that rates are much more affordable just a few miles away, or in suitable cities that just happen to not be on the A list.
4. Negotiate reservations for multiple events at the same time. If you have several clients interested in using a particular hotel for their meetings, or if your employer plans to return for an annual meeting year after year, this gives you more negotiating power when it comes to room rates.
5. Consider an all inclusive cruise event which will provide luxury accommodations, and include other amenities including gourmet meals, entertainment and top-notch meeting facilities.
Tags: 3 Tiers, Attendees, Attrition, Best Deals, Corporate Clients, Days Of The Week, Expenditures, Future 3, Good Relationship, Gourmet Meals, Grasp, Incentive Travel Packages, Lodgings, Luxury Accommodations, Meeting Facilities, Negotiating Power, Room Blocks, Shindig, Tips For Saving Money, Top Notch
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Corporate Meeting Planner Resources
- Full Body Scanners: The New Airport DilemmaThe latest airport security measures being installed in American airports consist of a full body scanner. These scanners show the traveler's body profile as it appears under the clothing. While we can all understand the need for these see-all devices, there are going to be some people who will simply solve this problem through giving [...] […]
- The Best End-Of-Meeting PrizeEnd-of-meeting gifts or promotional items are always appreciated by the meeting attendees. Company logo printed t-shirts, business bags, or exercise equipment are popular items to order online for giveaway projects. However, there should always be a 'grand prize' available that will be very memorable event for everybody to talk about later. The ver […]
- Email Shortcuts For The Busy Meeting PlannerFor some of us, the email system is our favored mode of communications while we are working with an overbooked schedule. We calmly unplug our telephones, and toss our cell’s back into that business backpack were they belong. With email, communications alerts float across our computer screens as messages come in, and we stay completely [...] […]